This is a great sign!
While it’s funny as hell, it also underscores how frustrated some Rathdrum businesses along a stretch of Highway 53 have become. Commuters and locals are avoiding the area because of severe traffic delays in a construction zone that’s been there since March. Fewer people in the area means less foot traffic, and that’s a bitch for business! One store says they’ve lost about half of their business.
So, props to the peeps who put this message on their sign, and let’s not forget about the mom-and-pop stores that will continue to struggle through Rocktober. That’s when the Idaho Department of Transportation says the road construction will be completed.
